BIC® products provide easy answers for everyday needs. In creating its first product, BIC chose to go straight to what’s essential - create something for everyone to use that is simple, yet reliable, and provides a solution for something that we all do. This vision is at the heart of every brand decision BIC makes.
BIC adapts and develops its products to the changing needs of the consumer. Each time BIC identifies a specific need, its research and development teams respond with technical ingenuity to optimize performance.
The best way to gain and keep consumer loyalty is to provide products that offer the same quality of use from start to finish.
Write in many colors, highlight, draw, mark, correct with our products, everyone in the world is sure to find what they need, at an affordable price, offering both quality and reliability.