- VALUES -
BIC Cello is a special place to work, with a unique atmosphere of mutual respect and professional ambition that is characterized by:
  • ETHICS
  • RESPONSIBILITY
  • TEAM WORK
  • SIMPLICITY
  • INGENUITY
We conduct our daily business with honesty, trustworthiness and respect.
We deliver our commitments to consumers, customers and colleagues, and we hold ourselves accountable for our work and our decisions.
We believe that a diversity of people from different cultures keeps our minds open to new opportunities, and that working in teams allows us to take advantage of these opportunities.
We believe that simple solutions are often the best solutions. When faced with complexity, we respond with clarity.
We find clever, practical and efficient solutions to the challenges that confront us.
- VISION -
BIC Cello is a special place to work, with a unique atmosphere of mutual respect and professional ambition that is characterized by:
  • SIMPLE
  • INVENTIVE
  • RELIABLE
  • FOR EVERYONE, EVERYWHERE
BIC® products provide easy answers for everyday needs. In creating its first product, BIC chose to go straight to what’s essential - create something for everyone to use that is simple, yet reliable, and provides a solution for something that we all do. This vision is at the heart of every brand decision BIC makes.
BIC adapts and develops its products to the changing needs of the consumer. Each time BIC identifies a specific need, its research and development teams respond with technical ingenuity to optimize performance.
The best way to gain and keep consumer loyalty is to provide products that offer the same quality of use from start to finish.
Write in many colors, highlight, draw, mark, correct with our products, everyone in the world is sure to find what they need, at an affordable price, offering both quality and reliability.