We at BIC-Cello believe in compassionate care and subscribe to the philosophy of building a generous and inclusive society. We are therefore diligent in the enforcement of corporate principles and are committed towards sustainable development and inclusive growth. We aim to ensure the fostering of a strong corporate culture with an emphasis on integrating our Corporate Social Responsibility (CSR) values with our business objectives.
The cornerstone of our CSR policy is to become a socially responsible corporate entity with a focus on community development and education through sustained business conduct.
We believe in integrating this social responsibility with our mainstream business functions by transforming commitments into policies. These policies aim to not only drive all our employees but influence and mobilise them to embrace responsible business practices in their respective spheres of action. Our CSR policy affirms business objectives and strategy along with our commitment to increase the growth and development of all our stakeholders including our employees, the communities we operate in as well as our investors.
With education as a key focus, we launched a campaign called ‘Dreamathon – 2016’ in association with the ‘Global Care Organisation’, a registered society for undertaking CSR activities, to further our mission of educating the country and encouraging young children to dream their future for India.
For ‘Dreamathon 2017’, we partnered with the Dr A.P.J. Abdul Kalam Centre. This initiative was inspired and created from Dr A.P.J. Abdul Kalam’s vision of igniting passion, encouraging creativity and showcasing talent amongst the youth of India. It will provide them with support in training, mentoring and resources by engaging several stakeholders including teachers and other members of the community. The campaign aims to reach out to over 1 million youth in around 13 cities, covering over 2,500 schools and colleges over 7 months. The theme for the year ‘Missile of Dreams’ was launched by introducing a customised van that will cover 10,000 km and travel from city to city engaging students and spreading the central idea that a dream is not something that one sees while asleep but it is that magic that does not let you sleep.
We at BIC Cello truly believe that women are integral to positive change in the world and that education is the key to empowering them. With this belief, in 2015, we initiated a partnership with IIMPACT, a non-profit organisation that provides underprivileged girls in India access to education. It is one of the largest community programs which provide primary education and has already had a positive impact on the lives of more than 1,600 girls.
The initiative aims to break the cycle of illiteracy that girls from such communities are trapped in and make learning a joyful and enriching experience for them. It has already succeeded in motivating girls from economically and socially backward families aged between 6-14 years who had either dropped out or were not going to school in the rural areas of Dehradun and Haridwar districts. 55 centres have been opened across Uttarakhand region to execute this initiative.
In addition to promoting education, we also believe in focusing on special education and employment enhancing vocational skills especially among children, women, elderly, and the differently abled in order to help them become self-reliant. Livelihood enhancement and skill development projects are essential to ensuring the same.
BIC Cello funded and made donations of requested classroom infrastructure and equipment to the Technical Training Institute, Daman to commence vocational education courses to support this belief.