BIC Cello is led by Mr. Ratanjit Das, General Manager for India along with an accomplished, committed and passionate management team.
Mr. Ratanjit Das
Mr. Tanveer Khan
Mr. Ritesh Bindal
Mr. Antoine De Montbel
Chief R&D and Quality Officer
Mr. Sriram Ganpathy
Chief Manufacturing Operations
Mr. Ajit Nair
Chief Commercial Officer
Chief Finance Officer
Mr. Rahul Ghatak
Chief Human Resources
Mr. Ganesh Parameswaran
Chief Legal Officer
Mr. Das has always been described as a man with a vision and has the essential abilities to align the performance of his team to deliver organisational results, nurture talent and fast track high performers. An excellent communicator and a well-respected leader, he is a calm and composed figure with a never-say-die attitude, brimming with a passion for delivering.
Mr. Khan brings with him more than 15 years of FMCG experience to the company He excels in marketing mix development, deployment and consumer insights and is well known for developing strategies in delivering business targets, developing winning marketing mixes and activating them with immense impact across channels. He not only binds the team together but also pushes them to achieve excellence.
Mr. Bindal brings over 20 years of sales and business leadership experience having worked with leading MNCs in FMCG, consumer goods and healthcare. He has successfully built new businesses and categories, led multiple restructurings and associated change. He has also help set up high-performance teams while co-managing profitable and sustainable PNLs.
Mr. De Montbel brings in his enriched experience of 20 years in Research and Development of the stationery category. He has a global perspective on the category trends, and his inputs make our products extraordinary. He is a multi-tasker who specializes in product moulds, tip and ink combinations, ink quality etc. He is a man who makes impossible tasks possible and is a detail oriented individual who manages, drives and tracks all the main projects.
Mr. Ganpathy is an extremely dedicated, energetic and task oriented individual who possesses strong knowledge of modern manufacturing techniques and high learning skills. He believes in perfection and has an answer to every challenge in even the toughest situations.
An astute professional, Mr. Ajit has hands on experience in start-up environments in business setups, processes, controls and business infrastructure setups. A chartered accountant by qualification, he has a wealth of experience in handling finance, audit, taxation, budgeting, pricing, payroll, distribution, CFA management, inventory management and IT.
Mr. Phillipe's leadership skills are bound to turn heads; His ability to demonstrate logical thinking in order to gather and analyse a variety of information and problem solving skills are absolutely commendable.
Mr. Ghatak pursues overcoming legacy challenges and leveraging opportunities for transformation. He has experience working in complex environments and sectors which specifically require patience and maturity. He specializes in organization development, talent management, employee relations, engagement, strategy and restructuring etc.
Ganesh joined BIC Cello in 2015 as the General Counsel of the organization. He has over 15 years of experience in the FMCG industry across companies like Marico and Hindustan Unilever. His areas of expertise include intellectual property matters, disputes and litigation, M&A and compliance. He also leads the advocacy and public affairs programme of the company.